What is VAT?
VAT (Value Added Tax) is a tax that is charged on most of the goods and services sold in the UK. It's a mandatory tax set by the UK government (currently at 20%) which retailers and other businesses are required to collect from their customers on the governments behalf.
If your shipping address is in the UK..
You are required to pay VAT when shopping at this store. The prices you see include 20% VAT.
If your shipping address is not in the UK..
You are not required to pay VAT and the prices you see are VAT-free.
Who does not have to pay VAT?
Only customers whose shipping address is outside the UK are not required to pay VAT.
What if my shipping address is in the EU?
As of 1st January 2021, EU customers are no longer required to pay UK VAT.